Which of the following is not typically used in quality improvement initiatives?

Social media engagement rates are not typically used in quality improvement initiatives because they do not directly reflect product quality or service performance. Quality improvement initiatives primarily focus on metrics that provide insights into the effectiveness and efficiency of processes, products, and services, thereby influencing customer satisfaction and organizational outcomes.

Defect rates, customer complaints, and employee performance metrics are all integral components of quality improvement. Defect rates help organizations measure the frequency of errors or issues in their output, which directly relates to product quality. Customer complaints provide valuable feedback that can highlight areas needing improvement to enhance customer satisfaction. Employee performance metrics can inform management about staff effectiveness and training needs, which can subsequently impact quality standards.

In contrast, while social media engagement can provide information about brand perception and marketing effectiveness, it does not serve as a direct measure of the quality of products or services provided. Therefore, it is less relevant to the specific goals of quality improvement initiatives.